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Flexible research for precise insights
Before success comes the knowledge about actual consumer buying processes and their systematic application along the whole value creation chain. To generate know-how for our clients, we research in-store consumer behaviour and are able to deliver answers to essential questions: How does the consumer experience placements, product ranges, single products and promotions? Which choices result accordingly? How is the buying process? Which kinds of consumer shopping situations exist? What are the essential parameters and what do individual solutions that satisfy consumers’ needs look like?


The answers to these questions continuously boost our knowledge. We structure, capitalise on and develop the knowledge collected for our clients, who in turn profit in the form of consumer manuals, for instance – always a synthesis of several studies and at the core of creating a learning organisation.

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